Japanese Holly

Aim High Series

Bullseye® is a reliable, low-maintenance foundation shrub with a little added pizzaz, thanks to burgundy-tinged new growth that appears throughout the growing season. Naturally grows into a rounded shape without shearing, for a tidy look without lots of pruning chores. Can reach 3-6 feet tall and wide, but is easily maintained at smaller sizes thanks to its tight growth habit. Resistant to spider mites.


Ilex x 'RutHol2' PPAF

Bullseye® was introduced in 2019 as part of the Aim High Hollies series

Leaves are spineless and soft to the touch, great for lining walkways!

New growth is burgundy-red for extra color in the landscape

Tight, compact form works well in containers, too!

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Plant Profile

Plant Type
Evergreen Shrub
Full to Part Sun
Average Height
Average Width
Average Spacing
Hardiness Zones

Features & Uses

  • Colorful new growth
  • Soft, spineless leaves
  • Tight growth habit
  • Naturally rounded form
  • Resistant to spider mites

Evergreens make life easy!

Evergreen varieties of Gardener's Confidence plants are so easy to care for! They have been bred and selected for minimal maintenance, disease and pest resistance, and most of all, many years of beauty in the landscape!


Providing a broad range of size, form, color and texture, evergreens create a perfect framework to unify the garden throughout the seasons.


Evergreen shrubs and trees can take up to three years for their new roots to grow into the surrounding soil and become established. When this happens, you’ll notice that your plant is growing faster.


Tip:  If after a few seasons, your healthy evergreen has grown to a size that you like, you can cut back on the amount of fertilizer you use in subsequent years, and this will also allow you to further cut down on pruning!

Evergreens make life easy!

Development Story

The Aim High™ Hollies are a result of breeding work by Dr. John Ruter of The University of Georgia. As part of his work to develop new plants for southeastern landscapes with unique characteristics or improved environmental tolerances, he selected three hybrid crosses of Japanese holly for the unique burgundy color of their new leaves; useful shapes for a variety of landscape designs; and tolerance to spider mites. Dr. Ruter is the co-author of Landscaping with Conifers and Gingko for the Southeast and head of the UGA Trial Gardens. 

Development Story
Care and Planting

Care and Planting

Aim High™ Hollies appreciate the same growing conditions as Japanese holly. Plant in an area with well-drained soil and full to partial sunlight. Fertilize as needed according to label directions using a fertilizer formulated for acid-loving plants. These hollies all have a naturally compact and well-formed growth habit, and do not require pruning. However, if you wish to shape your shrub, the tight growth accepts shearing well, and pruning may encourage additional flushes of new, burgundy-tinted growth. Do not remove more than 1/4 of the overall plant at any time, and shear to a slightly tapered shape to allow sunlight to reach the lower branches. "Topping" the tips of Jade Lance™ is not recommended.

  • In the Garden

    In the Garden

    Bullseye® Holly is a foundation shrub that hits the mark, with an easy-to-maintain size and shape, plus a rich burgundy hue on the new foliage. Pair it with other plants in the same color family, like purple fountain grass, to play off this unique feature! With soft, spineless leaves, it's a great choice to line walkways and place in other high-traffic areas like driveways, curbsides, and mailboxes. Try pairing it in the landscape with other selections from the Aim High series, Jade Lance™ or Arrow Point™ to enjoy how the varied shapes play off each other.

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